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This chapter examines how hospitality and tourism researchers can use ‘expressive text’ (or writing) to express the lived quality of an experience in order to ‘show what an experience is really like’ rather than ‘tell what it is like’. Expressive text refers to written language forms such as narrative, poetry and metaphor that can be used as tools in research to vividly represent the meaning and feeling conveyed in an experience. The expressive text-based approach to researching lived experience provides a textual link between experience and its expression. For this reason, it is especially useful when working with lived experience accounts of phenomenological and hermeneutic research.

The expressive text-based approach suggested here is still a relatively under explored arena within hospitality and tourism research. As a relatively under explored arena, the rich insightful knowledge that can be gained from understanding practitioner experience is rarely a central focus of scholarly writings about the workplace in hospitality and tourism contexts. However, in order to be fully appreciated as a discipline in its own right and to advance knowledge of the field, understanding the typical and significant attributes of hospitality and tourism work will be decidedly helpful.

One of the difficulties of working with lived experience accounts is finding a suitable research approach that helps to both retain the lived elements of the experience and ensure the rigour of the inquiry. An expressive text-based methodological framework that has a phenomenological and hermeneutic philosophical underpinning is argued to be suitable for this purpose. Therefore, the focus of this study is to discuss such a methodology and explain the reasons for its content, style and structure in researching lived experience. The approach that is proposed here consists of a five-tiered textually expressive methodology that is employed to contextualise, portray and interpret the lived experience meanings in order to understand the significance of the experience in relation to relevant discourses in hospitality and tourism studies, and to consider implications for policy and professional practice. The guiding questions of the five-tiered framework cover the following issues: (1) What is the context of the lived experience? (2) What is the lived experience of this practice like? (3) What is the meaning of this experience for the practitioner? (4) What is the significance of the experience in contributing to the advancement of knowledge within the field? (5) What are the implications for practice and professional development?

To illustrate uses of this methodology in research, the study here includes an example showing portrayals and interpretations of the typical and significant lived nature of hospitality reception work. This shows and communicates the full meaning of the episode, circumstances or situation. The chapter then concludes with some reflections on benefits as well as tensions in working within an expressive text-based phenomenological and hermeneutic framework.

The focus of this chapter is firstly, to introduce the theoretical framework of an expressive approach that is suitable to research workers’ lived experience and secondly, to demonstrate through a practical example how this approach can be used to uncover ethical/moral concerns. In hospitality and tourism, research on ethics is still evolving; hence explorations of workers’ lived experience in search of ethical/moral concerns are limited. Perspectives of all stakeholders’ in the production and consumption of hospitality and tourism are necessary to advance knowledge in the field and strengthen the practice and pedagogy; but whilst representations of customers’ and managers’ perspectives abound that of workers are limited. Also, research approaches suitable to study lived experience are under explored. The expressive approach introduced herein draws on the philosophical tenets of phenomenology to portray the lived quality of the experience and hermeneutics to uncover its meanings and significance. This approach can textually expresses and evoke the lived quality of an experience using stories, poetry and metaphor. Its ability to evoke empathy through these media can be a powerful tool to persuade policy makers to care and attend to prevailing ethical/moral issues. The chapter begins by reviewing research into ethics in the context of hospitality and tourism practice and discussing the paucity of research representing women receptionists’ lived experiences concerning moral issues. It introduces an expressive research approach and provides a practical application of this approach in hospitality receptionists’ work. The chapter concludes by highlighting the strengths and weaknesses of the expressive approach.

The Field Guide opens with a series of chapters addressing somewhat disparate issues – touristification of the countryside, emotions experienced in a secular pilgrimage, assessment of museum performance, tourists’ packing for travel and the role of the hospitality receptionist. Yet, what these chapters hold in common is their broad approach to case study research. Each chapter presents findings based on the analysis of texts. Here we use the term texts in its broadest sense, to mean the written word, spoken word or visual image intended to express meaning. Thus, amongst these chapters we see research findings generated from the analysis of words and images in tourism promotional materials; analysis of the diaries of tourists; computer software analysis of concepts generated from focus group discussions amongst museum stakeholders; verbal protocol analysis and videotape analysis of a tourist packing for travel; analysis of story, poetry and metaphor used by hospitality reception staff to express their lived experiences of their jobs. Each of the chapters concludes with comment on lessons learned about the processes of data gathering and analysis.

Susanne Bahn is a Senior Lecturer in the Centre for Innovative Practice, School of Management, Faculty of Business and Law, at Edith Cowan University, Western Australia. Her interests lie in Occupational Health & Safety practice and processes, risk management, middle management change processes, and vocational educational training in the construction and mining industries.

Maria Amoamo is a post-doctoral fellow in Te Tumu, the School of Māori Pacific and Indigenous Studies at University of Otago in New Zealand. Maria's research interests include the representation of indigenous, cultural and heritage tourism. Her PhD thesis examined the issue of identity in relation to Māori regional tourism within a post-colonial framework. She is currently examining the economic value of identity in relation to determining ‘what is the profile of Māori tourism in Dunedin?’ Maria is also examining the issue of social vulnerability and resilience of Pacific Island communities in relation to tourism.

National and international ethics associations serve an important purpose in the development of resources which can lead to ethical behaviour in organisations. They bring practitioners and academics together, promote discussion and foster excellence through the presentation and subsequent publication of papers. One purpose of this journal is to publish selected papers from the annual conference of the Australian Association for Professional and Applied Ethics. Our intention is that each year there will be one issue devoted to a theme and one to papers from the conference. Volume 8 was the first themed volume under our editorship, the festschrift in honour of Patrick Primeaux; Volume 10 will have the theme moral saints, moral exemplars and moral heroes.